RON MALY HAS BEEN WATCHING THE PARADE GO BY FOR A LONG TIME. THIS IS ONE OF HIS WEBSITES.
Thursday, June 21, 2012
Channel 13 Ahead Of Channel 8 In Morning, 6 p.m. Ratings
Channel 13 news on WHO-TV is now the top-rated central Iowa newscast in the morning and at dinner time in the latest ratings. The station is No. 1 in 2 out of 4 key weekday newscasts and very close to victory in the other 2 key weekday newscasts. Central Iowa’s Morning News Leader, Today in Iowa, remains the top-rated morning newscast and Channel 13 News at 6 is now No. 1 at dinner time. Channel 13 News at 5 is a slim 2-tenths (.2) away from victory. And channel 13 News at 10 p.m. has closed the gap on KCCI to a single ratings point. The local news is a definite two-station ratings battle between WHO and channel 8 KCCI. Channel 5 WOI is a non-factor in any of the ratings.
“The incredibly warm May really shook up normal viewing habits among central Iowa’s young adults,” says WHO president and general manager Dale R. Woods. “But when it came to news time, more and more Iowans chose channel 13 news. We are incredibly grateful for their trust and are confident they’ll be excited about some new announcements we have coming very soon.”
Ratings estimates are according to Nielsen Media Research’s May 2012 measurement period for the Des Moines/Ames Designated Market Area. The four-week measurement period was April 26 through May 23. [Tim Gardner, WHO-TV].