RON MALY HAS BEEN WATCHING THE PARADE GO BY FOR A LONG TIME. THIS IS ONE OF HIS WEBSITES.

Monday, May 1, 2017

Those Front Pages



By RON MALY

There are a couple of reasons why I liked yesterday's paper.
One was the fact that there was a special section titled Historic Front Pages.
The other reason was that my byline and my story were on one of those pages.
In all, there were 9 front pages in the section, including those documenting the ends of both World Wars I and II, a man walking on the moon, Richard Nixon resigning as president and the Pope visiting Iowa.
All were tremendously significant accomplishments.
But the one that caught my eye was the only sports section front page that was included.
It was from the Sept. 18, 1977 paper.. The headline on Page One of the sports section read:
DEFENSE! IOWA WINS, 12-10
Chronicled below that headline were 4 stories detailing Iowa's victory over Iowa State the day before in the renewal, after 43 years, of the football series played between teams representing our state's two largest universities.
And, at the top of the page, were these words:
THE BIG PEACH
For all of you longtime readers of the Des Moines Sunday Register, you know what those words meant.
At that time, the Sunday paper's sports section was called The Big Peach because the pages were colored peach.
The peach-colored paper has been gone a long time, but I'm still asked by folks who miss The Big Peach why it went by the wayside and if it's ever going to come back.
The reason it died was that peach-colored paper cost more money than white paper.
And, no, I don't look for The Big Peach to return.
For the same reason.
Money.
I recall that Sept. 17, 1977 Iowa-Iowa State football gave vividly.
I had spent the week leading up to the game living in Iowa City, interviewing coaches, players and athletic department officials, visiting bars, visiting restaurants, attending press conferences and detailing everything that went on from the Hawkeyes' perspective leading up to The Big Game.
So, naturally, I covered the Iowa aspect of the game when it was played Saturday afternoon, Sept. 17, 1977.
Buck Turnbull covered the Iowa State angle, Chuck Offenburger and Larry Eckholt wrote about the fans and Maury White wrote the game story.
If it seemed like we had most of the newsroom staff in Iowa City that day, you're right.
I think almost everyone, including two copy girls and the night janitor made the trip.
Hey, don't forget, the Hawkeyes and Cyclones hadn't played since 1934, and it almost took an Act of Cngress to make it happen.
So, yes, it was a big deal.
As the banner headline in the Sunday paper said, defense was a key for underdog Iowa in the football slugfest that was televised by ABC.
Indeed, neither team scored in the last half after Iowa had taken a12-10 lead--thanks to a 77-yard touchdown scamper by Dennis Mosley..
Iowa's quarterback was Bob Commings, jr., the son of Hawkeye coach Bob Commings.
I don't know who was happier when the game ended--the dad or the kid.
I had forgotten that Iowa's fans tore down the goalposts following the game, but I saw it happen on some videotape of the highlights I just saw.
The crowd was absolutely electric. Iowa's fans were loud, Iowa State's fans were loud.
For all I know, my friend Paul Glahn might've been there, wearing his black-and-gold outfit while screaming for the Hawkeyes. I'll check with him the next time I see him at church.
An aspect of the game, and something that motivated Iowa throughout the afternoon, was the uniforms Iowa State's players wore.
Printed across the front of their jerseys were the words BEAT IOWA, shown in the accompanying photo.
So on every offensive and defensive play, the Hawkeyes had to stare at those words before the football was snapped.
In retrospect, Iowa State's players should never been outfitted with those uniforms by Earle Bruce, their coach.
Keep in mind that Bruce was a very good coach. Indeed, one of the best Iowa State has ever had.
But, following that game, those jerseys never surfaced again.
Rumor at the time had it that the BEAT IOWA jerseys could've been thrown out of the windows of the team bus by the players on the trip back to Ames following the game, given away at a garage sale near the campus the day after the game or torched at the homecoming bonfire later in the 1977 season.
All in all, it was quite a day and quite a week for me in Iowa City nearly 40 years ago.
And it was quite a football game the Hawkeyes and Cyclones played.
I'm glad Page One of the Sept. 18, 1977 sports section was chosen as one of the paper's Historic Front Pages.